Previous Edition: 2008
Milady Standard Cosmetology, 2012 Edition
Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations.
Building upon the strong pedagogical features of previous editions, the Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner’s interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention.
This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals.
Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition.
The Milady Standard Cosmetology 2012 is the basis for your students’ success during their education and will continue to be a valuable resource as they progress through their careers.
Author: Milady
- Pre- and post-service procedures have been developed and now appear in each chapter for easy reference.
- Procedures have been placed at the end of each chapter to avoid interruption of the main content.
- Ten left-handed procedures provide a visual aid for left-handed students.
- Information on Infection Control has been updated. Information on cleaning, disinfecting, sterilization, theory and methods of infection control are emphasized to reinforce the importance of this topic.
- The book has been completely redesigned to present visual excitement, interesting and new graphics, and more than 750 new photos and illustrations.
- The book is logically laid out with content from chapter to chapter building upon itself.
- Presents information students need for licensure in a cohesive and streamlined manner.
- Extensive coverage of the science behind cosmetology including Anatomy and Physiology, Chemistry and Electricity.
- The book was extensively reviewed by schools, instructors, and subject matter experts to provide accuracy and new material.
- Each chapter contains sidebar content that informs and guides the student by using anecdotal as well as real-life information.
- Review questions and glossaries in each chapter help students retain knowledge and study efficiently.
- History and Career Opportunities
- Life Skills
- Your Professional Image
- Communicating for Success
- Infection Control: Principles and Practices
- General Anatomy and Physiology
- Skin Structure, Growth and Nutrition
- Skin Disorders and Diseases
- Nail Structure and Growth
- Nail Disorders and Diseases
- Properties of the Hair and Scalp
- Basics of Chemistry
- Basics of Electricity
- Principles of Hair Design
- Scalp Care, Shampooing and Conditioning
- Haircutting
- Hairstyling
- Braiding and Braid Extensions
- Wigs and Hair Additions
- Chemical Texture Services
- Haircoloring
- Hair Removal
- Facials
- Facial Makeup
- Manicuring
- Pedicuring
- Nail Tips and Wraps
- Monomer Liquid and Polymer Powder Nail Enhancements
- UV Gels
- Seeking Employment
- On the Job
- The Salon Business
Hardcover Textbook
1,040 pp., 8½” x 11″, ©2012
ISBN-13: 9781439059302
List Price: $136.95 USD
Softcover Textbook
1,040 pp., 8½” x 11″, ©2012
ISBN-13: 9781439059296
List Price: $131.95 USD
eBook Printed Access Card
ISBN-13: 9781439058985
List Price: $136.95 USD
Spanish Textbook
ISBN-13: 9781439059029
List Price: $160.95 USD
Theory Workbook
- Detailed, interactive exercises
- Reinforce learning
- Increase student comprehension
ISBN-13: 9781439059234
List Price: $58.95 USD
Spanish Edition ISBN-13: 9781439059104
List Price: $70.95 USD
Practical Workbook
- Detailed, interactive exercises
- Reinforce learning
- Increase student comprehension
ISBN-13: 9781439059227
List Price: $58.95 USD
Spanish Edition ISBN-13: 9781439059128
List Price: $70.95 USD
Exam Review
- Chapter-by-chapter multiple – choice questions
- Includes answer key
ISBN-13: 9781439059210
List Price: $43.95 USD
Spanish Edition ISBN-13: 9781439059074
List Price: $54.95 USD
Study Guide: The Essential Companion
- Full-color
- Crossword puzzles, games and activities
ISBN-13: 9781439059241
List Price: $70.95 USD
Spanish Edition ISBN-13: 9781439059135
List Price: $82.95 USD
Situational Problems
- Test critical thinking skills
- Conflict resolution
ISBN-13: 9781439059203
List Price: $53.95 USD
Spanish Edition ISBN-13: 9781439059098
List Price: $61.95 USD
Haircutting
- 36 men’s and women’s haircuts
- Step-by-step photos
- Full-color
- Spiral-Bound
ISBN-13: 9781439058961
List Price: $39.95 USD
Spanish Edition ISBN-13: 9781439058954
List Price: $44.95 USD
Haircoloring and Chemical Texture Services
- 20 hair coloring procedures
- 9 chemical texturing procedures
- Step-by-step photos
- Full-color
- Spiral-Bound
ISBN-13: 9781439058947
List Price: $39.95 USD
Spanish Edition ISBN-13: 9781439058930
List Price: $44.95 USD
Student CD
- 100 video clips demonstrate procedures
- Computerized test bank
- Games
- Audio glossary
ISBN-13: 9781439059197
List Price: $98.95 USD
Online Licensing Preparation
- Review and chapter tests for each chapter in the textbook
- Comprehensive tests created from a pool of hundreds of questions
- Reports determine areas to focus on
- Available in English or Spanish – select your preference
- Length of Access: 1 year
Printed Access Card ISBN-13: 9781439058992
List Price: $44.95 USD
CourseMate
- Packed with interactive student activities
- Engagement Tracker tracks student progress
- Includes Interactive eBook
Printed Access Card ISBN-13: 9781133281566
List Price: $189.95 USD
Spanish Edition ISBN-13: 9781133936077
List Price: $213.95 USD
Course Management Guide Binder
- Lesson Plans
- Transition Guides
- Additional CD with Answer Keys to the Student Workbooks and Study Guide
ISBN-13: 9781439059289
List Price: $365.50 USD
Course Management Guide on CD
- All content from Course Management Guide Binder
- Computerized Test Bank
- Image Library
ISBN-13: 9781439059272
List Price: $527.00 USD
Spanish Edition ISBN-13: 9781439059142
List Price: $580.00 USD
Instructor Support Slides on CD
- PowerPoint™ Slides
- Chapter-by-chapter outline of content
ISBN-13: 9781439059265
List Price: $185.00 USD
Spanish Edition ISBN-13: 9781439058862
List Price: $195.50 USD
Interactive Games on CD
- 4 interactive games based on popular TV shows
- Entertaining and creative
ISBN-13: 9781439058855
List Price: $104.00 USD
Student CD (School Version)
- Contains all of the content from the Individual Version
- Can be loaded to multiple computers or school network
ISBN-13: 9781439059180
List Price: $945.75 USD
Haircutting Instructor Resource on CD
- Correlates to Haircutting Supplement
- Lesson plans
- PowerPoint™ slides
ISBN-13: 9781439058824
List Price: $131.50 USD
Haircutting DVD Series
- Correlates to Haircutting Supplement
- 3 hours of content on 2 DVDs
- Covers 19 women’s haircuts and finishes
- Covers 8 men’s haircuts
- View Sample Clips and Table of Contents »
ISBN-13: 9781439058817
List Price: $399.95 USD
Haircoloring and Chemical Texture Services Instructor Resource on CD
- Correlates to Hair Coloring and Chemical Texture Services supplement
- Lesson plans
- PowerPoint™ slides
ISBN-13: 9781439058848
List Price: $131.50 USD
Haircoloring and Chemical Texture Services DVD Series
- Correlates to Hair Coloring and Chemical Texture Services supplement
- 3 hours of content on 2 DVDs
- Covers 14 hair coloring procedures
- Covers 8 chemical texture services
- View Sample Clips and Table of Contents »
ISBN-13: 9781439058831
List Price: $399.95 USD
- 5 hours of content on 3 DVDs
- Contains many of the practical procedures from the textbook as well as coverage of important theory topics
ISBN-13: 9781439058978
List Price: $995.95
Disc 1
Client Consultation/Needs Assessment
- Introduction
- The Client Consultation
Infection Control: Principles and Practices
- Introduction
- Preventing the Spread of Disease
- Procedure: Proper Hand Washing
- Disinfection
- Procedure: Disinfecting Nonelectrical Tools and Implements
- Disinfect or Dispose?
- Procedure: Handling an Exposure Incident
General Anatomy and Physiology
- Introduction
- Organs and Body Systems
Properties of the Hair & Scalp
- Introduction
- Properties of the Hair and Scalp
Basics of Chemistry
- Introduction
- pH Potential Hydrogen
Principles of Hair Design
- Introduction
- Principles of Hair Design
Scalp Care, Shampooing and Conditioning
- Introduction
- Procedure: Draping the Client
- Procedure: Hair Brushing
- The Chemistry of Shampoo
- The Chemistry of Conditioner
- Procedure: Basic Shampooing, Conditioning, and Scalp Massage
Disc 2
Haircutting
- Introduction
- Principles of Haircutting
- Haircutting Tools
- Lines and Angles
- Procedure: Blunt Haircut
- Procedure: Graduated Haircut
- Procedure: Uniform-Layered Haircut
- Procedure: Long-Layered (190 Degree) Haircut
- Procedure: Men’s Basic Clipper Cut
Hairstyling
- Introduction
- Styling Products
- Methods of Wet Styling
- Procedure: Horizontal Finger Waving
- Pin Curls
- Procedure: Carved or Sculpted Curls
- Roller Setting
- Thermal Styling
- Procedure: Blowdrying Short, Layered, Curly Hair to Produce Smooth Full Finish
- Procedure: Blowdrying Straight or Wavy Hair with Maximum Volume
- Thermal Hair Straightening and Hair Pressing
- Procedure: Pleat
Disc 3
Braiding and Braid Extensions
- Introduction
- Procedure: Single Braids with Extensions
- Procedure: Basic Cornrows
- Chemical Texture Services
- Introduction
- How Chemical Product Work
- Wrapping Techniques
- Procedure: Permanent Wave and Processing Using a Basic Permanent Wrap
- Procedure: Permanent Wave and Processing Using a Double-Rod or Piggyback Technique
- Procedure: Permanent Wave and Processing Using a Spiral Wrap Technique
- Chemical Hair Relaxers
- Procedure: Applying Hydroxide Relaxer to Virgin Hair
- Procedure: Hydroxide Relaxer Retouch
Chemical Texture Services
- Introduction
- How Chemical Product Work
- Wrapping Techniques
- Procedure: Permanent Wave and Processing Using a Basic Permanent Wrap
- Procedure: Permanent Wave and Processing Using a Double-Rod or Piggyback Technique
- Procedure: Permanent Wave and Processing Using a Spiral Wrap Technique
- Chemical Hair Relaxers
- Procedure: Applying Hydroxide Relaxer to Virgin Hair
- Procedure: Hydroxide Relaxer Retouch
Haircoloring
- Introduction
- Color Theory
- Natural Hair Color
- Types of Haircoloring Products
- Patch Test
- Procedure: Patch Test
- Procedure: Strand Test
- Procedure: Single-Process Color on Virgin Hair
- The Decolorization Process
- Toners
- Procedure: Lightening Virgin Hair
- Procedure: Toner Application
- Special Effects Haircoloring
- Procedure: Special Effects Haircoloring with Foil
Disc 4: DVD Series Instructor’s Guide
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