Milady Standard Cosmetology, 2012 Edition

Published by Julie Moscheo at July 3, 2018

This Is Not the Latest Edition

We continually raise the standard for beauty and wellness education, and this edition no longer provides the most up-to-date education and skills professionals need to succeed. Learn about the Milady Standard Cosmetology (13th Edition) here.

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Previous Edition: 2008

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Transition Guide »

Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations.

Building upon the strong pedagogical features of previous editions, the Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner’s interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention.

This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals.

Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition.

The Milady Standard Cosmetology 2012 is the basis for your students’ success during their education and will continue to be a valuable resource as they progress through their careers.

Author: Milady

Features

Pre- and post-service procedures have been developed and now appear in each chapter for easy reference.
Procedures have been placed at the end of each chapter to avoid interruption of the main content.
Ten left-handed procedures provide a visual aid for left-handed students.
Information on Infection Control has been updated. Information on cleaning, disinfecting, sterilization, theory and methods of infection control are emphasized to reinforce the importance of this topic.
The book has been completely redesigned to present visual excitement, interesting and new graphics, and more than 750 new photos and illustrations.
The book is logically laid out with content from chapter to chapter building upon itself.
Presents information students need for licensure in a cohesive and streamlined manner.
Extensive coverage of the science behind cosmetology including Anatomy and Physiology, Chemistry and Electricity.
The book was extensively reviewed by schools, instructors, and subject matter experts to provide accuracy and new material.
Each chapter contains sidebar content that informs and guides the student by using anecdotal as well as real-life information.
Review questions and glossaries in each chapter help students retain knowledge and study efficiently.

History and Career Opportunities
Life Skills
Your Professional Image
Communicating for Success
Infection Control: Principles and Practices
General Anatomy and Physiology
Skin Structure, Growth and Nutrition
Skin Disorders and Diseases
Nail Structure and Growth
Nail Disorders and Diseases
Properties of the Hair and Scalp
Basics of Chemistry
Basics of Electricity
Principles of Hair Design
Scalp Care, Shampooing and Conditioning
Haircutting
Hairstyling
Braiding and Braid Extensions
Wigs and Hair Additions
Chemical Texture Services
Haircoloring
Hair Removal
Facials
Facial Makeup
Manicuring
Pedicuring
Nail Tips and Wraps
Monomer Liquid and Polymer Powder Nail Enhancements
UV Gels
Seeking Employment
On the Job
The Salon Business

For the Student

Hardcover Textbook

1,040 pp., 8½” x 11″, ©2012
ISBN-13: 9781439059302
List Price: $136.95 USD

Softcover Textbook

1,040 pp., 8½” x 11″, ©2012
ISBN-13: 9781439059296
List Price: $131.95 USD

eBook Printed Access Card

ISBN-13: 9781439058985
List Price: $136.95 USD

Spanish Textbook

ISBN-13: 9781439059029
List Price: $160.95 USD

Theory Workbook

Detailed, interactive exercises
Reinforce learning
Increase student comprehension

ISBN-13: 9781439059234
List Price: $58.95 USD
Spanish Edition ISBN-13: 9781439059104
List Price: $70.95 USD

Practical Workbook

Detailed, interactive exercises
Reinforce learning
Increase student comprehension

ISBN-13: 9781439059227
List Price: $58.95 USD
Spanish Edition ISBN-13: 9781439059128
List Price: $70.95 USD

Exam Review

Chapter-by-chapter multiple – choice questions
Includes answer key

ISBN-13: 9781439059210
List Price: $43.95 USD
Spanish Edition ISBN-13: 9781439059074
List Price: $54.95 USD

Study Guide: The Essential Companion

Full-color
Crossword puzzles, games and activities

ISBN-13: 9781439059241
List Price: $70.95 USD
Spanish Edition ISBN-13: 9781439059135
List Price: $82.95 USD

Situational Problems

Test critical thinking skills
Conflict resolution

ISBN-13: 9781439059203
List Price: $53.95 USD
Spanish Edition ISBN-13: 9781439059098
List Price: $61.95 USD

Haircutting

36 men’s and women’s haircuts
Step-by-step photos
Full-color
Spiral-Bound

ISBN-13: 9781439058961
List Price: $39.95 USD
Spanish Edition ISBN-13: 9781439058954
List Price: $44.95 USD

Haircoloring and Chemical Texture Services

20 hair coloring procedures
9 chemical texturing procedures
Step-by-step photos
Full-color
Spiral-Bound

ISBN-13: 9781439058947
List Price: $39.95 USD
Spanish Edition ISBN-13: 9781439058930
List Price: $44.95 USD

Student CD

100 video clips demonstrate procedures
Computerized test bank
Games
Audio glossary

ISBN-13: 9781439059197
List Price: $98.95 USD

Online Licensing Preparation

Review and chapter tests for each chapter in the textbook
Comprehensive tests created from a pool of hundreds of questions
Reports determine areas to focus on
Available in English or Spanish – select your preference
Length of Access: 1 year

Printed Access Card ISBN-13: 9781439058992
List Price: $44.95 USD

CourseMate

Packed with interactive student activities
Engagement Tracker tracks student progress
Includes Interactive eBook

Printed Access Card ISBN-13: 9781133281566
List Price: $189.95 USD
Spanish Edition ISBN-13: 9781133936077
List Price: $213.95 USD

For the Instructor

Course Management Guide Binder

Lesson Plans
Transition Guides
Additional CD with Answer Keys to the Student Workbooks and Study Guide

ISBN-13: 9781439059289
List Price: $365.50 USD

Course Management Guide on CD

All content from Course Management Guide Binder
Computerized Test Bank
Image Library

ISBN-13: 9781439059272
List Price: $527.00 USD
Spanish Edition ISBN-13: 9781439059142
List Price: $580.00 USD

Instructor Support Slides on CD

PowerPoint™ Slides
Chapter-by-chapter outline of content

ISBN-13: 9781439059265
List Price: $185.00 USD
Spanish Edition ISBN-13: 9781439058862
List Price: $195.50 USD

Interactive Games on CD

4 interactive games based on popular TV shows
Entertaining and creative

ISBN-13: 9781439058855
List Price: $104.00 USD

Student CD (School Version)

Contains all of the content from the Individual Version
Can be loaded to multiple computers or school network

ISBN-13: 9781439059180
List Price: $945.75 USD

Haircutting Instructor Resource on CD

Correlates to Haircutting Supplement
Lesson plans
PowerPoint™ slides

ISBN-13: 9781439058824
List Price: $131.50 USD

Haircutting DVD Series

Correlates to Haircutting Supplement
3 hours of content on 2 DVDs
Covers 19 women’s haircuts and finishes
Covers 8 men’s haircuts
View Sample Clips and Table of Contents »

ISBN-13: 9781439058817
List Price: $399.95 USD

Haircoloring and Chemical Texture Services Instructor Resource on CD

Correlates to Hair Coloring and Chemical Texture Services supplement
Lesson plans
PowerPoint™ slides

ISBN-13: 9781439058848
List Price: $131.50 USD

Haircoloring and Chemical Texture Services DVD Series

Correlates to Hair Coloring and Chemical Texture Services supplement
3 hours of content on 2 DVDs
Covers 14 hair coloring procedures
Covers 8 chemical texture services
View Sample Clips and Table of Contents »

ISBN-13: 9781439058831
List Price: $399.95 USD

Instructional Videos

5 hours of content on 3 DVDs
Contains many of the practical procedures from the textbook as well as coverage of important theory topics

Click here for a sample clip and table of contents

ISBN-13: 9781439058978
List Price: $995.95

Instructional Videos

5 hours of content on 3 DVDs
Contains many of the practical procedures from the textbook as well as coverage of important theory topics

ISBN-13: 9781439058978
List Price: $995.95

Disc 1

Client Consultation/Needs Assessment

Introduction
The Client Consultation

Infection Control: Principles and Practices

Introduction
Preventing the Spread of Disease
Procedure: Proper Hand Washing
Disinfection
Procedure: Disinfecting Nonelectrical Tools and Implements
Disinfect or Dispose?
Procedure: Handling an Exposure Incident

General Anatomy and Physiology

Introduction
Organs and Body Systems

Properties of the Hair & Scalp

Introduction
Properties of the Hair and Scalp

Basics of Chemistry

Introduction
pH Potential Hydrogen

Principles of Hair Design

Introduction
Principles of Hair Design

Scalp Care, Shampooing and Conditioning

Introduction
Procedure: Draping the Client
Procedure: Hair Brushing
The Chemistry of Shampoo
The Chemistry of Conditioner
Procedure: Basic Shampooing, Conditioning, and Scalp Massage

Disc 2

Haircutting

Introduction
Principles of Haircutting
Haircutting Tools
Lines and Angles
Procedure: Blunt Haircut
Procedure: Graduated Haircut
Procedure: Uniform-Layered Haircut
Procedure: Long-Layered (190 Degree) Haircut
Procedure: Men’s Basic Clipper Cut

Hairstyling

Introduction
Styling Products
Methods of Wet Styling
Procedure: Horizontal Finger Waving
Pin Curls
Procedure: Carved or Sculpted Curls
Roller Setting
Thermal Styling
Procedure: Blowdrying Short, Layered, Curly Hair to Produce Smooth Full Finish
Procedure: Blowdrying Straight or Wavy Hair with Maximum Volume
Thermal Hair Straightening and Hair Pressing
Procedure: Pleat

Disc 3

Braiding and Braid Extensions

Introduction
Procedure: Single Braids with Extensions
Procedure: Basic Cornrows
Chemical Texture Services
Introduction
How Chemical Product Work
Wrapping Techniques
Procedure: Permanent Wave and Processing Using a Basic Permanent Wrap
Procedure: Permanent Wave and Processing Using a Double-Rod or Piggyback Technique
Procedure: Permanent Wave and Processing Using a Spiral Wrap Technique
Chemical Hair Relaxers
Procedure: Applying Hydroxide Relaxer to Virgin Hair
Procedure: Hydroxide Relaxer Retouch

Chemical Texture Services

Introduction
How Chemical Product Work
Wrapping Techniques
Procedure: Permanent Wave and Processing Using a Basic Permanent Wrap
Procedure: Permanent Wave and Processing Using a Double-Rod or Piggyback Technique
Procedure: Permanent Wave and Processing Using a Spiral Wrap Technique
Chemical Hair Relaxers
Procedure: Applying Hydroxide Relaxer to Virgin Hair
Procedure: Hydroxide Relaxer Retouch

Haircoloring

Introduction
Color Theory
Natural Hair Color
Types of Haircoloring Products
Patch Test
Procedure: Patch Test
Procedure: Strand Test
Procedure: Single-Process Color on Virgin Hair
The Decolorization Process
Toners
Procedure: Lightening Virgin Hair
Procedure: Toner Application
Special Effects Haircoloring
Procedure: Special Effects Haircoloring with Foil

Disc 4: DVD Series Instructor’s Guide

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Julie Moscheo

Julie Moscheo’s style combines thoughtful consideration with cutting-edge creativity, bringing unique possibilities to life through her web/digital design. Holding a Bachelor’s in Fine Arts of Graphic Design from the Sage Colleges, Julie is able to use her experience and inner wild child to deliver innovative, eye-catching, and sophisticated graphic design for Milady’s marketing team. Julie started her career in 2001 as an intern at Thomson Learning. After completing her internship, she went on to spend a year working with a graphic design and printing service to further cultivate her skills in the printing industry while also enhancing her design-style through print copy such as: flyers, brochures, business cards, and more. She returned to textbook publishing and digital learning in 2003 with Milady, a part of Cengage Learning (formerly Thomson Learning). Julie has retained this position for over 17 years and is the driving force behind the brand’s graphic design as the sole designer on the talented marketing team.

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Milady Standard Cosmetology, 2012 Edition

This Is Not the Latest Edition

Are you a student?

Features

Contents

For the Student

Hardcover Textbook

Softcover Textbook

eBook Printed Access Card

Spanish Textbook

Theory Workbook

Practical Workbook

Exam Review

Study Guide: The Essential Companion

Situational Problems

Haircutting

Haircoloring and Chemical Texture Services

Student CD

Online Licensing Preparation

CourseMate

For the Instructor

Course Management Guide Binder

Course Management Guide on CD

Instructor Support Slides on CD

Interactive Games on CD

Student CD (School Version)

Haircutting Instructor Resource on CD

Haircutting DVD Series

Haircoloring and Chemical Texture Services Instructor Resource on CD

Haircoloring and Chemical Texture Services DVD Series

Instructional Videos

Instructional Videos

Disc 1

Disc 2

Disc 3

Disc 4: DVD Series Instructor’s Guide

Julie Moscheo